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HALLMARK CARDS, INC Digital User Experience Designer 690034300 in Kansas City, Missouri

Date:Nov 5, 2020Location:Kansas City, MO, US, 64108Company:Hallmarkreqid: 75022HALLMARK - WHEN YOU CARE ENOUGH YOU CAN CHANGE THE WORLDCome joinus.Youll add value to one of the worlds most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim toenrich all livesby making a genuine difference in every life, every day, andour business is focused on bringing thevalue and relevance of Diversity and Inclusion to every brand, product and person we touch.Our overarching enterprise DandI Framework and plans demonstrate our belief and value in having a diverse and inclusive workforce.Hallmarks DandI effortswill continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams.Hallmark has been recognized as one of Forbes and Statista 2020 Best employers for Diversity, Women and New Graduates.WHO WE ARE:Hallmarks Experience Design (XD) Team is responsible for designing user-centered experiences to unify Hallmarks touchpoints that is focused on achieving our CX Vision of being the trusted, go-to source of Caring Connectors helping them to build, grow, and deepen their relationships and herself. As a member of the groupyou'll partner with a cross-discipline team of user experience, user interface, research, content and development professionals to create exceptional, user-centered digital experiences that drive business growth, consumer satisfaction and brand loyalty.POSITION DESCRIPTION:TheUser Experience Designer (Middle to Senior level)role is responsible for creating user-centered experiences to support Hallmarks consumer-facing digital touchpoints (including but not limited to online, mobile, tablet, apps and in-store experiences/solutions). Through a deep understanding of user-centered design principles and digital best practices, this role will effectively communicate solutions to both technical and non-technical audiences. Communication tactics may include, but are not limited to: wireframes, user flows, competitive benchmarking, user research. As part of a cross-discipline team, theUser Experience Designerrole will provide a voice for consumers within the team.A. Design customer-centric solutions for digital experiences through an iterative user experience design processDiscovery and Definition Leverage tactics to help define the problem/opportunity in order to know how the designs you will create will be solving a consumer problem and affecting the business.Customer: journey mapping, baseline testing, heuristic evaluations, voice of consumer (VOC) deep dive, design sprint, etc.Industry: competitive analysis, industry best practice analysis, etc.Stakeholder and business: stakeholder interviews, analytics deep dive, business walkthrough, etc.Design Through an iterative process of designing and gaining feedback (from customers, developers and stakeholders) you will create design artifacts that serve the goal of communicating with your team members.Design artifacts will vary but include sketches, wireframes, user flows, prototypes, etc.User testing tactics may include usability testing, card sorting, first click testing, etc.Utilization and evolution of the Design SystemLeveraging the existing components within the Design System to ensure a consistent user interface across the siteDesigning new components to add into the Design System that are consistent with the established user interface style and that have been tested by users to ensure their usabilityAs needed, establishing (in partnership with Creative) new user interface design to refresh the Design SystemDelivery Through ongoing work in the development process, you will partner with developers to ensure the intent of designs are met.Measurement and Optimization Evaluate current experiences to understand customer pain points in order to provide holistic recommendations for o